Precision NanoSystems Project
Role: Designer
Date: October 2023 | May 2024
Programs: Adobe Illustrator, InDesign
For scientific conferences, Precision NanoSystems would prepare 1-5 posters to show research data using our products and instruments. After the integration with Cytiva, assets including posters were rebranded from PNI to Cytiva branding. Cytiva has a strict branding guideline that required training, and a strong attention to detail. Below is an example of a PNI poster rebranded to Cytiva’s template in portrait and landscape. PNI posters were made in Illustrator while Cytiva’s poster templates are in InDesign and PowerPoint.
Process
- The R&D scientists create a draft using PowerPoint with an introduction, methods, results, conclusion, and references.
- The draft is reviewed by stakeholders including marketing and product management.
- The approved draft is given to graphic design, and we fit all the text and images into the poster template in Illustrator/InDesign. I would recolor and redraw images and graphs to be consistent with our brand. I’d make sure that all font, text styling, and alignment is correct and legible.
- The poster is reviewed, corrections are made and the poster is sent to print and uploaded to the website.